Creative Food Designer

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With a background in art and design and over 25 years in the kitchen, Piers’ in-depth experience across the global food spectrum provides the skills required to support his clients on everything across creative food design - from menu creation and development, to food styling and successful restaurant service.

Whether it is in person or remotely, Piers is available to professionally advise on the crucial fine tuning of your food related business concepts and development. 

Clients include:

“We were looking to introduce some unique new dishes to our menus to expand our reach and potential as a restaurant. Piers helped us to assess all the necessary elements involved in order to reach the right equilibrium between menu redesign and what was feasible from a business perspective”.

Restaurant Can Karlito, 2022

Consultancy Services

Creative Food Design

  • Dish Creation: getting an idea down on paper and turning it into something real: something you can touch, hold and eat. Alongside this we will consider the practicalities of the creation of each dish - from efficiency of production through to plating and service.

  • Innovation: looking at food in different ways and focusing on the creativity of how we serve and eat food. Whilst keeping in touch with food trends, we will also help you to create your own.

  • Food Styling: looking at the way we present your dishes to your client. We eat with our eyes and there are many ways to plate the same dish. Just a few simple presentation changes can make all the difference.

Menu Development and Redesign

This can involve working with your existing menus, streamlining current dishes, or creating something new…

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Brand Development

Whilst bringing new concepts and ideas to the table we will work together to ensure we are aligning with your brand and ethos and most importantly, your customer base. We will look at how your customers view your brand and what they are expecting. We will ensure the style, vision and price point of your new concepts and ideas match what your customer is looking for…

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Event Concepts and Creation

Together we will look at the creation of your events from a different point of view. Focussing on ideas that encapsulate the theme from every angle, so that your clients feel fully immersed in every part of the concept from beginning to end, and ultimately producing something unforgettable.

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Additional consultancy services include tableware sourcing, photography and kitchen design…

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“Piers Dawson is a chef I have long since admired so he was a natural selection to pair with a high-profile client. He excelled in his brief including the concept and creation of a unique dish, and the styling and requirements involved in the shooting. He works with professionalism, skill and patience, and is a pleasure to work with. Piers talent is incredible, as well as his relaxed personable and humble demeanour. I look forward to working with Piers on further projects and could not recommend him enough”.

Justine Murphy, CEO of mymuybueno. Project shot for mymuybueno Media

Piers Dawson Consultancy:

get in touch to find out more.

Photo Credit: Duncan Kendall